For the first time ever, the number of new vehicles sold in a 12 month period has just pushed through 150,000.
And for the first time ever, the market share for SUV’s has hit 39.5%.
New Zealanders are buying new cars are at a record rate.
In February, more than 8,000 new cars were sold, a new February record.
And 3,733 commercial vehicles were sold in the month. That is not only a new February record, it is the sixteenth month in a row that monthly records have been set for commercial vehicle sales. It is the light end of the commercial market driving this volume; the tradie fad for having the newest ute.
The SUV market data continues to impress the most however. That 39.5% market share is of the total vehicle market of cars and commercial vehicles.
In February, 4,654 SUVs were sold and that represents an incredible 57.8% of the passenger car market.
There were 1,346 compact SUVs sold in February, 1,842 in the median category, 1,403 in the large category, and another 63 in the luxury ‘bling’ category. Most SUVs are on grocery or school pickup duties.
In contrast 3,150 cars were sold in the month, and 2,689 pick-ups.
None of these February details includes used imports. That data is yet to be released, but we expect at least another 12,000 sales in February taking the annual total to 151,000. That means in the past year, we will have added more than 300,000 new vehicles to our fleet, the first time that level has ever been reached. And we are also now close to the sales of new vehicles exceeding used imports, something we haven’t seen since 2009.
The most popular
Toyota was the market leader for passenger and SUV registrations with 12% market share (991 units) followed by Mazda with 9% (755 units) and Holden with 8% market share (654 units).
In the commercial sector, Toyota was again the market leader with 20% (747 units) followed by Ford with 19% (713 units) and Holden with 10% market share (364 units).
The Ford Ranger remains at the top of the bestselling vehicle model table with 664 units. The Toyota Hilux was the second bestselling model for the month of February with 533 units followed by the Holden Colorado with 351 units. The Hyundai Tucson was the top selling rental model for the month of February with 63 units.